Half crazed (mostly on espresso) Basis Administrator working in the Denver area. I like fly fishing, Formula 1 racing, and watching movies. I am married and have an amazingly curious munchkin who makes me laugh many many times a day.

Prelimiary Review of “Your Money & Your Brain”

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich by Jason Zweig

My review

rating: 3 of 5 stars
Very interesting book. Most interesting so far is how the mind can get excited more about the prospect of making (or losing) than about actually making the moneyh. Good comparisons are made with how people get caught up in the latest hype using mechanisms similar to buying lottery tickets and using slot machines (the same anticipation type mechanism).

The only point in the book that I did not like was the dissing of the book “Blink.” This part of the book added nothing to the premise and is a complete misread of the meaning of the book (i.e. should have never been included).

View all my reviews.